Earl Park

Noble Mono, 3-layered LED Net-Matrix, installed on the facade of Shinsegae Main Department Store in Seoul,is a 3-layered media facade artwork composed of more than 10’000 LEDs. It creates elegant luxury impresssion by using refined monotone color differentiating itself from conventional showy building decorations. The images about 3 main themes – 80th Anniversary of Shinsegae, Christmas, New Year’s Day – are rendered in totally unconventional and artistic way and have a firm three dimensional look through making the best use of the 3-layered hardware.

Video | Project Page

Dimensions: 20 × 68 × 20 M
Materials: 12060 LED units, steel frame

Credits
Directed by Jin-Yo Mok in collaboration with Earl Park, Sookyun Yang, Dae-ro Ra (Media artist group : Jonpasang)

Exhibition
Shinsegae Main Department Strore, Seoul, KR (2010. 10.28 ~ 2011. 01)